Introducing: Out of the Woods 🌳
If you're familiar with Liam Moroney, you've likely seen his videos in the woods, where he expands on topics related to marketing in a way that text posts don't allow.
Now, these videos have a name and a home. Through a collaboration between Storybook and AudiencePlus episodes will be released every week going forward, posting to Liam's LinkedIn as always, but the full series will be accessible through AudiencePlus for anyone who wants to watch and share.
Out of the Woods draws its name from marketing's often daunting landscape, where like a dense forest, concepts can seem tangled and intimidating – these videos strive to help you find your way through the forest to reach clear ground. Because finding your way through marketing shouldn't feel like being lost in the woods.
Find the show, catch up on the latest episodes, subscribe, and share: https://audienceplus.com/discover/out-of-the-woods
Perspective | Short-Term | Long-Term |
---|---|---|
Acquisition | Cost/Acquisition Pipeline/Opportunities Conversion rate at each buyer stage New revenue | ROI/ROAS Prospect pool growth |
Retention | Retention rate Churn rate Product adoption rates | NPS Referrals Customer lifetime value Avg customer lifetime |
Brand Awareness | Reach and frequency metrics Share of voice (digital) Brand mention sentiment Social media engagement rate | Brand awareness Brand recall Brand salience score Unaided brand recall Media mix optimization index Brand association strength |
Customer Journey | Touchpoint engagement rates Lead quality score Website conversion rate CTR | Buyer persona profile alignment Sales cycles |
Internal | Campaign execution time Lead response time Content production rate Campaign Innovation rate | Cross-functional collaboration scores Employee satisfaction and retention Thought leadership production Awards and recognition Partnership and collaboration growth |
Perspective | Short-Term | Long-Term |
---|---|---|
Acquisition | Cost/Acquisition: 8% MoM Conversion rate at each buyer stage: 5.5% MoM | ROI: 7x |
Retention | Churn rate: 2% Product adoption rates: 4% | Customer lifetime value: 1% MoM Avg customer lifetime: -5% |
Brand Awareness | Share of voice (digital): 6% MoM Brand mention sentiment: 13% YoY | Brand awareness: No change Unaided brand recall: No change |
Customer Journey | Website conversion rate: -6% CTR: No change | Buyer persona profile alignment: No change Sales cycles: No change |
Internal | Campaign execution time: 5% MoM Lead response time: 10% MoM | Employee satisfaction and retention: -10% YoY Thought leadership production: No change |